Product testing increases reliability and reduces development time. If you sell candles, for example, you need to make sure they meet fire safety standards for candles and their accessories, such as maximum allowable flame heights, stability, and secondary ignitions. Extensive testing can help you ensure a product is compliant with government standards, and protect your company from potential lawsuits. Product testing is a way to verify a product's safety and compliance with regulations. Nothing beats product testing to understand how the product fits into people's everyday lives. Gathering customer feedback also lets them know their opinions matter to us, and makes them feel a valued part of our growing brand.”
“It's where all of your digital analysis meets real-world usage to give you clear communication of performance parameters-in other words, what works and what doesn't. “While we worked with a team of brain health experts and nutritionists for over a year and a half, tweaking and perfecting our recipes, nothing beats product testing to understand how the product fits into people's everyday lives,” she says.
Maria Shriver, CEO of MOSH, says that testing is what keeps MOSH’s protein bars competitive. Product testing is also critical to differentiating new products from others in the market. Product testing helps you launch products people will actually buy.ĭuring product testing, you will also gain a better understanding of your product's limitations, as well as how much support you will need to provide. If you’re taking a new product to market, you need to know if it’ll resonate with potential customers. New product development is a primary part of product design. It's the main reason so many businesses fail! Jordan Dollard, Chief Retail Strategist, Esther & Elsa Importance of product testing I regularly see micro retailers in our community heavily invest in their product prior to understanding their target audience, that group's need, or if the product can effectively benefit one's life. By comparing metrics like purchase intent and value, it helps you find the best products for consumers. Product testing, sometimes called consumer testing or comparative testing, is the process of determining how products will perform among a target audience.
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